We automate
mental health

Disrupting psychotherapy

We solve the world's mental health problem one app at a time.
Our first public demo "Itsy" is exposure therapy for arachnophobia packaged as a game, with a virtual therapist helping the users conquer their fear in a few hours.

Itsy was developed in collaboration with the Swedish government, clinical researchers at Stockholm University and our partner Samsung.

buy Itsy now for GearvR

read about Itsy clinical trial

or visit the website

  • William Hamilton

    CEO, R&D

  • Alexander Hamilton


  • Arthur Röing Baer

    Creative Direction

  • Patrik Hansson

    Clinical partnerships


Direct to Consumers through commercial platforms. Low cost, easy and self-administered.


We can help close the gap between science and practice in clinical psychology. Unlike traditional psychotherapy our solutions are easy to monitor.


Evidence basing our applications is important to us. We are passionate about science and collaborate with leading reserach groups at multiple institutions and clinics.

"Offers immense value for individuals globally."

– Techcrunch

"Making sure VR is the next Swedish export market"


"Psychology that scales."

– Breakit

"Life Science Startup of the year"

– Sting Innovation